Centsight — vaishnaviladdha

Centsight

A motion graphic video for Centsight, your AI CFO that answers questions in plain English.

Produced at Fabel Media
Role: Art Direction, Visual & Motion Design

ART DIRECTION

VISUAL DESIGN MOTION DESIGN CAVALRY

Styeframe from the video

Your friendly AI CFO! In my debut project as an Art Director, I led the design and visual language for Sprinto.

The goal was to redefine digital security for growing SaaS companies by replacing restrictive clichés with dynamic visual metaphors of structure, momentum, and growth.

Idea

For centuries, navigators relied on the unwavering light of the Pole Star to guide them safely through turbulent, pitch-black seas. Today's founders face a similarly unpredictable ocean of financial complexity, where it is incredibly easy for a business to lose its direction.

Centsight stands as that reliable financial Pole Star for growing companies. As your Virtual CFO, it cuts through the noise of raw data to provide clear, forward-looking strategic guidance.

The idea was to show how it illuminates the true story behind the numbers, giving the user the clarity and confidence to steer their business toward profitable growth.

Ideation

Storyboards

This phase served as the testing ground for Centsight’s core visual logic. I used these boards to distill complex financial concepts into clean, abstract forms. Motifs like the eye, the Pole Star, and an open horizon work together to symbolize clarity, vision, and strategic direction.

Visual Language

Centsight’s visual language is anchored in a crisp, modern palette of blue and white. The deep blue establishes the trust and stability essential to the financial sector, while clean white space introduces a sense of clarity, energy, and forward momentum, perfectly reflecting a brand built on growth.

Different style explorations that didn’t make it before landing on the final style.

Final styleframes

After an extensive phase of visual exploration and iteration, these are the final styleframes we landed on to define the look and feel of the project.

UI Design

We designed a streamlined, frictionless UI that makes navigating dense financial metrics as simple and clear as reading a compass.

Final Deliverable