Alpavirama — vaishnaviladdha

Alpavirama

Visual Identity for the Alpavirama International Youth Film Festival.

Guided by:
Hitesh Chaurasia (Festival Director) & Savyasachi Anju Prabir (Festival Coordinator)

VISUAL IDENTITY

VISUAL STORYTELLING POSTER DESIGN

Credits: Abodid Sahoo

An eye for changeAlpavirama (a comma in Sanskrit) is a biennial International Youth Film Festival of short films and Documentaries organized by the Film and Video discipline at NID Ahmedabad since 2011.

This project was done in collaboration with Nandakumar N and Shubra Agarwal under the guidance of Hitesh Chaurasia, Festival Director, Alpavirama and Savyasachi Anju Prabir (Festival Coordinator).

We were responsible for designing the visual identity and narrative of the 6th edition of the festival, which was scheduled from 7-12 November 2022. The theme for the year was an eye for change: looking at the change in recent times in filmmaking and film viewing through the eyes of young filmmakers.

Theme

The new visual identity is based on this year’s theme, ‘an eye for change’. The concept revolves around a dynamic interplay—zooming out to embrace the broader perspective and zooming in to appreciate the details.

At its core, the visual identity relies on circles with a paint stroke texture, serving as the most fundamental element for its effective communication.
These circles seamlessly come together to form an eye, coexisting with the Alpavirama logo—a symbol capturing the essence of perception.

Credit: Shubhra Agarwal

Concept Development The initial ideas behind the visual identity were inspired by themes of newness, possibilities, uniqueness, and change. Through extensive exploration of various visual narratives, we arrived at a clean yet impactful design. By combining simple shapes with bold colors, the final concept delivers a powerful message of transformation and growth.

Journey through Iterations:

Final Poster
The poster concept draws inspiration from the keywords: eye, window, metamorphosis, and film. The design embodies focus, curiosity, and an openness to diverse perspectives. Circular elements symbolize camera lenses, the eye's pupil, and a keyhole—representing growth and transformation. The primary color palette features blue, orange, and yellow, while the overall identity of Alpavirama incorporates vibrant, bold hues to capture the youthful energy it celebrates.

Branding
The visual identity, once created, was handed over to the Alpavirama team, who took it further to screens, social media, print, promos, and other deliverables.

Credit: Shubhra Agarwal